The Benefits of Building Strong Partnerships

Cperky's Blog

Today’s economy is forcing many organizations, both big and small, to consider acquisitions or mergers. Before fully integrating your organization with another, consider forging a strategic alliance that may give you and your partner lower costs, greater scale, or broader market scope without sacrificing independence. For smaller organizations, consider forming alliances to reduce costs of duplicative activities. Non-profit organizations can partner to market to prospective donors.

Regardless of the reasons, proceed cautiously as alliances can be difficult to build and even more complex to maintain.

Adapted from “How to Strike Effective Alliances and Partnerships” by Rosabeth Moss Kanter.

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